For a significant amount of time, we started to see commercial photography offer its hand to motion in a way that was formed with confusion and a broad-spectrum desire to please. Photographers were now calling themselves “directors” and the waters muddied of what our responsibilities were on a set. It seemed a result of one camera (the Canon 5D Mk2) but carried over to all of the brands as the “need” for still cameras that shot motion grew.

Los Angeles Advertising Photographer


For me, it was not an avenue I wanted to pursue, for a drive to learn motion would only impair my ability to control the still aspect of my work. However, for many, the desire to be a motion director was the stronger arm in the wrestle and the conversion began. Before we knew it, still cameras were seeing large mics and crazy braces attached to them in an effort to show how “convenient” a DSLR shooting video could be. It had all the making of someone building their own computer and describing the workarounds they used in order to make it run like one purchased from a manufacture.

Eight years have passed since the release of the 5D Mk2 and the waters are finally beginning to settle. We are seeing cameras that make great images and great video appear and though both functions exist on most (if not all) cameras sold, it is clear the manufacture’s intended purposes. While tempted on some occasions, I never made the crossover to motion. Even when I made my Super Bowl commercial, I still shot stills and let the motion that lived within the frame be created in a parallax. For a long time, I wondered if I had made the right decision, but over the past couple years I have found that being the jack of all trades would have left me the master of none.


Los Angeles Photographer


However, during a conversation over a glass of Cab from one of my favorite vinters (Daou) I began to question whether the still frame could still show my audience what life and movement existed within the frozen action they saw. In a sense, I wanted to tell them what existed before I pressed the shutter and after it had closed.

The idea of traces of light providing the motion and a strobed image proving the still is what I felt would create this expression the best, but how to do it remained. There were a few options that my team and I tested in the studio before settling on a workflow that produced the needed drama to captivate.



We designed multiple sets of lighting all on a single stage. Instead of making this campaign a CGI monster, we would strive to capture the imagery in the camera as much as possible. Hot lights were setup in patterns that would contrast the movement and color the best, while strobes were arranged in a completely separate way as to best compliment the subject. To say that the lighting scheme was complex is an understatement, for there was virtually no crossover between subjects. The light scheme that worked best for one sports motion would be completely different than that of another motion, no matter how similar they seemed.


Los Angeles Commercial Photographer


What resulted was moving (forgive the pun). The images were so much more unique that going into Photoshop and drawing streaks of light on an athlete, for they were authentic. While my head hurt at the end of each day, it was worth it. To me, the images reminded me how much art I had forgotten about when watching a sport. From a basketball player gliding through the air, to a football player kicking through the ball, the story of the moment existed in one frame.


Los Angeles Sports Photographer