Another year photographing the ASU sports campaign, but this time things have changed a bit.  Gone are the drab dark backgrounds and in are the bright white light that softens the edges and opens the door to a new season.  An overall series of 12 images, this year’s campaign was a great success in a new creative direction.  Softboxes were minimal on set, now replaced by PLMs, making “on the fly” light dialing easy.

Stay tuned to the blog as there is a behind the scenes story on the way that is sure to make for a laugh