When I began photography as a career, I often wondered what it would be like to do certain kinds of campaigns. Of these, I did wonder what it would be like to shoot a Super Bowl commercial. I imagined crazy sets where people barked orders down the line of command and the photographer or director in the center of it all, only being bugged when it is of dire importance.
The idea of this was something that existed in my mind and may indeed exist in real life. However, the reality that hit me when I was awarded this campaign was that I could determine what a set for a Super Bowl commercial looked like. On my set, we would have fun, and my assistants would be just as important as I was. We (my client, my crew and I) would relax and trust that true art would result.
There will always be photographers that feel entitled to scream at everyone on their set, but it is up to us (the photogs reading this) to not be one of them. Instead, treat your crew and clients as friends, and you will find that at the end of the day you will be able to share a beer with your friends and forget about work.
So with that said, here is the behind the scenes video from a Super Bowl spot made by a bunch of friends….
I would like to thank Andrew Belcher for taking the time to create this. Great job man!