My iPad Pro picked a bad day to start having battery life issues… These are exciting times to be a creative, exciting times indeed. For the first time in quite a while there are major companies eyeing our profession and catering products around it again
We all have to face reality, and I need to come clean about mine, I am a nerd. As a kid I watched videos of Richard Avedon and wanted a Hasselblad because he used it. Now that I am grown up, not much has changed.
As it was left on Tuesday, I had undertaken a monster EAS shoot that had more complexities that I have sanity. It was a three day shoot that would produce over 90 images, a 15, 30 and 60 second commercials, and grey hair.
The life of an advertising photographer is on par with the metaphorical tightrope walk. It is beyond the balancing act almost to a point of daredevil attribute from the inherent risk. There are many great photographers that gravitate towards different avenues of this medium because, let’s face it, advertising is a very complex dance.