A career in commercial photography is a progression in learning. One that wains when complacency creeps in and thrives when pursuit of knowledge lives at its heart. Having a broad mind in both approach and equipment is the key to clearing your mind to be creative.
With all the hoopla that has been the release of the Nikon D3s and the Canon 1D Mark 4, many have overlooked an important segment of the industry, Medium Format Digital. In a time that sees the struggle of our industry bringing camera sales to a slow grind, the MF Digital sector is being hit the hardest of all. Although I prefer shooting a Nikon body for ad work, I sometimes have to work off the client’s wishes of a specific body or native file size that can only be achieved with Medium Format. Personally I find these setups rather cumbersome and more of a compromise in efficiency than an ultimate solution, but they have their place in the industry for a reason. For a bit I owned my own my owned MF Digital systems and lugged them around everywhere I went until I found myself on set one day shooting more with a 35mm body (that I had for quick grabs) than the MF body around my neck. From that point on the decision to rent was made and I am grateful, for the lifespan of a MF back and body are like that of a new computer (months […]