Certain parts of this industry never cease to amaze me, and today’s article in AdWeek about the HIV campaign I shot is one of those.
I have the continued belief that doing things for a good reason or to help others always have a value that is not calculated monetarily, but by some other external influence that is not measurable by man. With the HIV campaign, we set out to try and save someone from a disease that could greatly impact their life. It wasn’t a shoot for any of our glory, or for money, it waste where at the end of the day we had a toast to those we might help. I was extremely happy with the end product, because I felt it carried the spirit of the concepts that the creative team had put together for me, and most of all, I found the images made me look twice.
There is no way to describe how much it meant to me, when I woke up and saw the article by AdWeek, to know that others felt the same way. We are in an industry that has the ability to help causes first hand. We have talents that carry with them the responsibility to make the lives of those around us better. The incredible part of this equation is that in doing so (helping others) we can have the enjoyment of created, a true win / win.
Again, I’d like to thank AdWeek for the kind words and everyone from Moses Inc. and my crew that stood alongside me to create this one.